2017 Design Roles Book Cover Design Brand Development The Process Karin Drummond, DC, is a prolific writer on a variety of health topics. Passionate about living well, she keeps up with new research in the health field and practices what she preaches. Her first book, Top Seven Ways to Combat the Effects of Sitting, was published in 2015 and was a finalist in the 2016 Best Book Awards in the Health, Diet and Exercise category. She has published several books since then, and decided to update her brand to be more cohesive, with a design that subtly expresses her "pearls of wisdom" theme and original photography by Kip May. 1Updating the Brand We began by exploring possibilities in typography, color, and imagery for Drummond's Combat Dis-Ease series. Type Combinations Graphics & Photography 2Combat Neck Pain Cover Design We selected Archer Pro and Futura for the cover typography, and created a simple pearl image to include in the book ...