2017 Design Roles Brand development UI design Front-end development Print design The Process Spencer Psychology was gearing up to open a new location and add new staff. With so many changes needed to their website, it seemed like a good time to reevaluate the user experience and do a redesign. PenceLdesign updated the Spencer Psychology brand, transformed their website, and as a finishing touch, redesigned the business cards to match the updated brand look. 1Site Audit The old site was not mobile-friendly, and while loaded with information, weighed in at a clunky 26 pages. The appointment scheduling process was disjointed and confusing.The web typography was inconsistent with the business's print materials. 2Mood Boards In the early stages of the redesign, we explored options for web typography, color palettes, and imagery through iterative mood boarding. 3Color & Typography In the battle of the brands, color palette 1 ...
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Aerialogy
2015-present Design Roles Creative director Copy writer Front-end developer Social media manager Aerial choreographer The Process Aerialogy is a unique aerial arts company dedicated to providing an out of the box outlet for expression and fitness for people of all ages. They offer aerial classes and workshops for clients ages 6 and up, private training, birthday parties and celebrations, and aerial performances of all kinds. As a new company they needed a complete branding and identity development, as well as outlets for telling their story on the web. 1Color palette development Senior instructors collaborated on the color scheme for Aerialogy, sharing inspiration and refining the final palette to a range of teals and rose gold shades. 2Logo design Clients, instructors, and the general public voted for their favorite logo and the winner was printed on Aerialogy's first branded apparel, Capezio leotards. 3Site design The main uses of ...
Globalization of the United States
2014-2015 Design Roles Identity designer Front-end developer Print designer The Exhibit IU Associate Professor of History Konstantin Dierks explores the global reach of the United States between the American Revolution and the American Civil War in this careful curation of materials from the Lilly Library’s collection. The online version of the exhibit offers complete digitized copies of all books and maps in the exhibit, and features an interactive digital map using world maps from the early nineteenth century to trace American diplomatic, military, commercial, missionary, and other activities in the world as they changed over time between the American Revolution and the American Civil War. The collection remains quite relevant as the country confronts current issues of globalization. Designing the Exhibit 1Branding Based on inspiration from similar online exhibits and Indiana University’s branding guidelines at the time, I developed three distinct design ...