• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

PenceLtunes

Mixtapes for the Artistic & Discerning

  • Spring
  • Summer
  • Fall
  • Winter
  • Theme

November 2016

Aerialogy

2015-present
aerialogybranding

Design Roles

  • Creative director
  • Copy writer
  • Front-end developer
  • Social media manager
  • Aerial choreographer

The Process

Aerialogy is a unique aerial arts company dedicated to providing an out of the box outlet for expression and fitness for people of all ages. They offer aerial classes and workshops for clients ages 6 and up, private training, birthday parties and celebrations, and aerial performances of all kinds. As a new company they needed a complete branding and identity development, as well as outlets for telling their story on the web. 

1Color palette development

Senior instructors collaborated on the color scheme for Aerialogy, sharing inspiration and refining the final palette to a range of teals and rose gold shades.

2Logo design

Clients, instructors, and the general public voted for their favorite logo and the winner was printed on Aerialogy’s first branded apparel, Capezio leotards.

3Site design

The main uses of www.aerialogy.fitness are class registration and showcasing the incredible talents of Aerialogy instructors and students. The structure and design of the site revolve around those use cases, and function on devices of all types. The front-end coding for the site is built on a pre-existing WordPress skeleton theme and incorporates functionality from ZenPlanner registration software.

4Marketing & promotions

This ongoing work extends to print advertising, video editing, blogging, social media account management, and live demonstrations.

★Gold stars

A little running joke between instructors and students became a branding element you can spy throughout Aerialogy’s materials.


aerialogydigital

Deliverables

  • Responsive website, www.aerialogy.fitness
  • HTML email designs
  • Mini book
  • Brochures, coupons, and fliers
  • Branded apparel
  • Social media: Instagram, Facebook, and Tumblr
screen-shot-2016-11-17-at-10-21-02-pm
screen-shot-2016-11-17-at-10-20-36-pm
screen-shot-2016-11-26-at-5-15-27-pm
screen-shot-2016-11-15-at-11-08-45-pm

The Team

  • Laura Pence, Creative director, print and web designer
  • Holly Winters, Photo manipulation and content manager
  • Senora Loop, Blogger and social media manager

Published: November 2016

Footer

etc.

Toad Hall Gardens Food Blog

recipes from our organic farm

Looking for PenceLdesign?

penceldesign noun project vector icon illustration

Pencestagram

#optoutsidein2022 #optoutsidein2022
This time @nicholas9789 made a thing! I mostly got This time @nicholas9789 made a thing! I mostly got in the way - I mean helped 😅 #pickled #radishes #toadhallgardens
Can it be New Year’s Eve again? Thanks @tyronza Can it be New Year’s  Eve again? Thanks @tyronza and @ldrstudios for the great recap vid. So much fun doing what I love with @kaitlyn_rene_muzik and #krescndollc #aerialsilks #nye
BFF interrupted my selfie but it’s better this w BFF interrupted my selfie but it’s better this way. #bobtailcat
In my happy place 🌳🧚🏼‍♂️🌲 #pateh In my happy place 🌳🧚🏼‍♂️🌲 #patehollow #btownsummer
Everyone wins when @nicholas9789 brings a box home Everyone wins when @nicholas9789 brings a box home from work #catsofinstagram #howtocat
Snow adventure time? Nope. ❄️🐱 Snow adventure time? Nope. ❄️🐱
A year off plus a month without a phone was enough A year off plus a month without a phone was enough to make me miss you just a little, social media. I’ve been making lots of cool things while listening to lots of good music, and archiving all my mixes at penceldesign.com so friends can listen along. Upgrades on the site now allow seamless mobile streaming and the ability to buy me a coffee ☕️ I hope you listen in and find something new you enjoy!
Eating as local as it gets: #organic greens from t Eating as local as it gets: #organic greens from the #toadhallgardens , #bison steaks from @redfrazierbison, and sweet potatoes from another friend’s harvest! #increaseyourhealth  #reduceyourcarbonfootprint #eatmorebison

Copyright © 2023 Media Nouveau

{"default-settings-for-zoomsounds":{"skin_ap":"skin-wave","settings_extrahtml_in_player":"","enable_embed_button":"off","preview_on_hover":"off","loop":"off","preload_method":"metadata","cue_method":"on","playfrom":"off","default_volume":"default","menu_right_enable_info_btn":"off","menu_right_enable_multishare":"off","settings_exclude_from_list":"off","player_navigation":"default","footer_btn_playlist":"off","color_ui":"ffffff","color_ui_alternate":"ffffff","colorhighlight":"ffffff","design_wave_color_bg":"000000","design_wave_color_progress":"ffffff","design_animateplaypause":"on","enable_footer_close_button":"off","disable_scrubbar":"off","disable_volume":"default","skinwave_dynamicwaves":"on","skinwave_wave_mode":"canvas","skinwave_wave_mode_canvas_reflection_size":"0.25","skinwave_wave_mode_canvas_waves_number":"","skinwave_wave_mode_canvas_waves_padding":"","skinwave_wave_mode_canvas_normalize":"on","skinwave_enablespectrum":"off","skinwave_timer_static":"off","skinwave_enablereflect":"on","skinwave_comments_enable":"off","skinwave_mode":"bigwavo","skinwave_wave_mode_canvas_mode":"normal","button_aspect":"button-aspect-noir","extra_classes_player":"","settings_extrahtml_after_artist":"","js_settings_extrahtml_in_float_right_from_config":"","js_settings_extrahtml_in_bottom_controls_from_config":"","settings_extrahtml_after_playpause_from_config":"","settings_extrahtml_after_con_controls_from_config":"","config_extra_css":""}}