Design Roles
- Creative director
- Copy writer
- Front-end developer
- Social media manager
- Aerial choreographer
The Process
Aerialogy is a unique aerial arts company dedicated to providing an out of the box outlet for expression and fitness for people of all ages. They offer aerial classes and workshops for clients ages 6 and up, private training, birthday parties and celebrations, and aerial performances of all kinds. As a new company they needed a complete branding and identity development, as well as outlets for telling their story on the web.
1Color palette development
Senior instructors collaborated on the color scheme for Aerialogy, sharing inspiration and refining the final palette to a range of teals and rose gold shades.
2Logo design
Clients, instructors, and the general public voted for their favorite logo and the winner was printed on Aerialogy’s first branded apparel, Capezio leotards.
3Site design
The main uses of www.aerialogy.fitness are class registration and showcasing the incredible talents of Aerialogy instructors and students. The structure and design of the site revolve around those use cases, and function on devices of all types. The front-end coding for the site is built on a pre-existing WordPress skeleton theme and incorporates functionality from ZenPlanner registration software.
4Marketing & promotions
This ongoing work extends to print advertising, video editing, blogging, social media account management, and live demonstrations.
★Gold stars
A little running joke between instructors and students became a branding element you can spy throughout Aerialogy’s materials.
Deliverables
- Responsive website, www.aerialogy.fitness
- HTML email designs
- Mini book
- Brochures, coupons, and fliers
- Branded apparel
- Social media: Instagram, Facebook, and Tumblr
The Team
- Laura Pence, Creative director, print and web designer
- Holly Winters, Photo manipulation and content manager
- Senora Loop, Blogger and social media manager
