Design Roles
- Book Cover Design
- Brand Development
The Process
Karin Drummond, DC, is a prolific writer on a variety of health topics. Passionate about living well, she keeps up with new research in the health field and practices what she preaches. Her first book, Top Seven Ways to Combat the Eff ects of Sitting, was published in 2015 and was a finalist in the 2016 Best Book Awards in the Health, Diet and Exercise category. She has published several books since then, and decided to update her brand to be more cohesive, with a design that subtly expresses her “pearls of wisdom” theme and original photography by Kip May.
1Updating the Brand
We began by exploring possibilities in typography, color, and imagery for Drummond’s Combat Dis-Ease series.
Type Combinations
Graphics & Photography
2Combat Neck Pain Cover Design
We selected Archer Pro and Futura for the cover typography, and created a simple pearl image to include in the book title.
3Combat Low Back Pain Cover Design
Drummond’s second publication of 2017 carried the new branding elements through while incorporating a unique color palette.
