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November 2016

The Media School

2012-2016
creative director graphic web design
Creative direction for The Media School

Design Roles

  • Creative director
  • UI designer
  • Front-end developer
  • Illustrator

The Process

As the Director of Creative Strategy for The Media School at Indiana University, I developed design solutions for a vast array of mediums, including web, print, email, and promotional materials. I worked with faculty and staff to determine objectives, create development and recruitment strategies, craft messages, and manage marketing budgets. I collaborated with multiple web developers and copy writers to execute projects and lead a revolving team of part-time designers who developed design concepts into digital and print pieces. Take a look at a sample workflow from the Media School’s website below:

mediaschool.indiana.edu site development

This site was a massive undertaking that evolved over time and countless iterations of redesign. Over the years, I was responsible for the site’s creative direction, user interface design, and small sections of HTML and CSS. We completely transformed the site navigation to mega menu style, added a choose your own adventure style quiz, created a secure login system allowing site users to adjust their news preferences and create public facing profile pages, developed auto-populating faculty and staff directories, and much more.

1Brainstorming

Talked with students, faculty, and staff to develop use cases for the site. Collaborated with honors students on senior thesis projects analyzing GUI design, social media, information architecture, and responsive design issues for the site.

2Card Sort

Collaborated with web editor to conduct a physical card sort to restructure current site navigation and reimagined the information architecture.

3Mockups

Created mockups in Illustrator for content of all types for phone, tablet, laptop, and desktop.

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4Test Development

Helped with responsive CSS, web typography, coded print styles. Created a custom Media School icon font.

5Deployment

Pushed latest code live and went back to step 3 for a different section of the site.

mediaschoolwebsite

More Deliverables

  • Custom illustrations & graphics
  • WordPress theme design & coding for the High School Journalism Institute and student travel blogs
  • HTML e-mail design & coding for recruitment emails, event invitations, and e-newsletters
  • Corresponding print campaigns including postcards, print invitations, and greeting cards
  • Merchandise and Promotional Materials
  • Brochures and viewbooks
mediaschoolundergrad
15fa-jea-ad
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magazineillustration
mediaschoolscrappershowdown
mediaschoolgraduateprogram
screen-shot-2016-11-25-at-9-29-25-pm
16fa-nspa-ad

Communications Team

  • Anne Kibbler, Director of Communications and Media Relations
  • Laura Pence, Director of Creative Strategy
  • Gena Asher, Digital Content Manager/Web Editor
  • Alex Weiss Hills, Web Developer

Published: November 2016

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#optoutsidein2022 #optoutsidein2022
This time @nicholas9789 made a thing! I mostly got This time @nicholas9789 made a thing! I mostly got in the way - I mean helped 😅 #pickled #radishes #toadhallgardens
Can it be New Year’s Eve again? Thanks @tyronza Can it be New Year’s  Eve again? Thanks @tyronza and @ldrstudios for the great recap vid. So much fun doing what I love with @kaitlyn_rene_muzik and #krescndollc #aerialsilks #nye
BFF interrupted my selfie but it’s better this w BFF interrupted my selfie but it’s better this way. #bobtailcat
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Snow adventure time? Nope. ❄️🐱 Snow adventure time? Nope. ❄️🐱
A year off plus a month without a phone was enough A year off plus a month without a phone was enough to make me miss you just a little, social media. I’ve been making lots of cool things while listening to lots of good music, and archiving all my mixes at penceldesign.com so friends can listen along. Upgrades on the site now allow seamless mobile streaming and the ability to buy me a coffee ☕️ I hope you listen in and find something new you enjoy!
Eating as local as it gets: #organic greens from t Eating as local as it gets: #organic greens from the #toadhallgardens , #bison steaks from @redfrazierbison, and sweet potatoes from another friend’s harvest! #increaseyourhealth  #reduceyourcarbonfootprint #eatmorebison

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