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PenceLtunes

Music for the Artistic & Discerning

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October 2017

Drummond Chiropractic

2017 Design Roles Book Cover Design Brand Development The Process Karin Drummond, DC, is a prolific writer on a variety of health topics. Passionate about living well, she keeps up with new research in the health field and practices what she preaches. Her first book, Top Seven Ways to Combat the Effects of Sitting, was published in 2015 and was a finalist in the 2016 Best Book Awards in the Health, Diet and Exercise category. She has published several books since then, and decided to update her brand to be more cohesive, with a design that subtly expresses her "pearls of wisdom" theme and original photography by Kip May. 1Updating the Brand We began by exploring possibilities in typography, color, and imagery for Drummond's Combat Dis-Ease series. Type Combinations Graphics & Photography 2Combat Neck Pain Cover Design We selected Archer Pro and Futura for the cover typography, and created a simple pearl image to include in the book ...

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January 2017

Spencer Psychology

2017 Design Roles Brand development UI design Front-end development Print design The Process Spencer Psychology was gearing up to open a new location and add new staff. With so many changes needed to their website, it seemed like a good time to reevaluate the user experience and do a redesign. PenceLdesign updated the Spencer Psychology brand, transformed their website, and as a finishing touch, redesigned the business cards to match the updated brand look. 1Site Audit The old site was not mobile-friendly, and while loaded with information, weighed in at a clunky 26 pages. The appointment scheduling process was disjointed and confusing.The web typography was inconsistent with the business's print materials. 2Mood Boards In the early stages of the redesign, we explored options for web typography, color palettes, and imagery through iterative mood boarding. 3Color & Typography In the battle of the brands, color palette 1 ...

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November 2016

The Media School

2012-2016 Design Roles Creative director UI designer Front-end developer Illustrator The Process As the Director of Creative Strategy for The Media School at Indiana University, I developed design solutions for a vast array of mediums, including web, print, email, and promotional materials. I worked with faculty and staff to determine objectives, create development and recruitment strategies, craft messages, and manage marketing budgets. I collaborated with multiple web developers and copy writers to execute projects and lead a revolving team of part-time designers who developed design concepts into digital and print pieces. Take a look at a sample workflow from the Media School's website below: mediaschool.indiana.edu site development This site was a massive undertaking that evolved over time and countless iterations of redesign. Over the years, I was responsible for the site's creative direction, user interface design, and small sections of HTML and CSS. ...

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No filter needed when you wake up in the perfect u No filter needed when you wake up in the perfect under eye concealer #circuslife #aerialogy #goldstar #lotusfestival
Up late doing what I love, which is apparently ani Up late doing what I love, which is apparently animating bacterium. #iu #sciencefest
So excited to perform our #carousel routine on #ch So excited to perform our #carousel routine on #chandelyra in the #vavavavaudeville show Aug. 18 at the #buskirkchumley theater! Please come see us if you can, we promise to amaze with outrageous aerial feats 🎠🎪 #circus #vaudeville #aerialchandelier #aerialogy #btownsummer
Zen and the Art of Mismatched Socks: a novel by La Zen and the Art of Mismatched Socks: a novel by Laura Pence
Amazing night ringing in the new year with #kresce Amazing night ringing in the new year with #krescendollc Happy 2018!! #moulinrouge #aerialsilks
#whoworeitbetter - the @junejuicee #furcoat #whoworeitbetter - the @junejuicee #furcoat
Can it be New Year’s Eve again? Thanks @tyronza Can it be New Year’s  Eve again? Thanks @tyronza and @ldrstudios for the great recap vid. So much fun doing what I love with @kaitlyn_rene_muzik and #krescndollc #aerialsilks #nye
In my happy place 🌳🧚🏼‍♂️🌲 #pateh In my happy place 🌳🧚🏼‍♂️🌲 #patehollow #btownsummer
#icingcookies with friends #galaxycookies #laceici #icingcookies with friends #galaxycookies #laceicing #royalicingcookies

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